Our Core Values

ELEVATE EVERYTHING - We each bring a specific set of skills to the table, offering up our expertise and resources to enhance the work of others. We challenge each other to be the best in order to achieve enduring value in the eyes of our customers.

BETTER IS BETTER - There is no finish line; we strive for continuous improvement in everything we do. We obsess over every detail to find ways to improve both our products and our process.

UNAPOLOGETICALLY ACCOUNTABLE - We're open and honest in how we speak and listen. We celebrate each other's successes, and collectively rally to solve every challenge. We own it!

COURAGEOUS INNOVATION - There are elegant ideas awaiting discovery in everything we do. We push everyone around us to pursue those ideas openly so we can continue to dominate the category.

COMMUNITY DRIVEN - As a family business, we understand the importance of enriching the communities we call home. As a company, and as individuals, we work to make our expertise available to do the most good for those around us.

Digital Growth Manager

The Digital Growth Manager will help to shape the next phase of growth of the digital experience at Benchmade. You will provide a best-in-class onsite shopping experience by optimizing and innovating our presentation of products and campaigns. You understand digital strategies, SEO optimization, and how to use a suite of tools to maximize visibility, performance, and user experience of the full digital customer journey.

Reporting to the Director of eCommerce and Customer Experience, you will own the digital merchandising strategy and execution for Benchmade inclusive of onsite and email/ SMS merchandising, striving to beat KPIs while providing a flawless and engaging user journey.

You will report to senior leaders on the effectiveness and business impact of campaigns executed through the tracking of the customer journey. You will innovate and test new approaches across multiple channels, manage internal stakeholder and team expectations throughout delivery, and manage risk and issue escalations related to the campaigns.

ABOUT THE TEAM

The Ecommerce & Customer Experience team at Benchmade is a fast-paced place to be. This team sets ambitious targets and moves quickly to beat goals. This team is responsible for creating best-in-class experiences for our customer, whether that be through bringing a campaign to life, a simple checkout experience on Benchmade.com or quick resolution to a question through chat.

The shared goal? Efficient growth at high speed! Benchmade is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically - to stay active, to learn, explore and innovate.

COMPANY CULTURE

We Rally. No matter what each day throws at us, we work together to find solutions that exceed the problem at hand. It's a collaborative, empowering phrase that speaks to our resilience while chasing out mission to elevate the entire knife category. Our reputation for enduring quality is evident in every knife we release. Our core values drive how we treat our employees, our customers and our retail partners.

Own, design and execute the Digital Merchandising strategy and calendar
• Provide a best-in-class onsite shopping experience by optimizing and innovating the way we present our products and campaigns
• Champion all enhancements on the Benchmade.com experience, striving to beat business targets and KPIs while providing a flawless and engaging user experience
• Manage email and SMS strategy inclusive of flows and campaigns to provide best-in-class DTC customer experience, increasing conversion and driving incremental revenue
• Maintain local product catalogue(s) and hierarchy, ensuring optimal merchandising strategy and maximizing product sell-through
• Manage set up of all new product listings
• Improve results for onsite search using SearchSpring and manage test and learn agenda to optimize product sequencing strategies
• Ownership over the customer journey tools, leveraging AI and automation to drive customer journey adoption
• Bring to life local activations, stories, and brand moments through tactical placement onsite
• Collaborate with the Digital Production team to build a bespoke suite of enticing assets and rich copy sets
• Optimize SEO by constantly auditing the site to determine areas of opportunity to drive higher search ranking while enabling a flawless web and mobile-web experience, inclusive of blog content
• Collaborate with the brand, GTM, and technical product teams on comms calendar to ensure deployment of localized content, service-related messaging, and optimization of product recommendations
• Optimizes campaigns to increase conversion rates and reduce acquisition cost
• Partner with Director of eComm & CE on paid media campaign strategy & execution
• Leveraging insights on campaign performance, consumer preference and market trends, design a choreographed journey of personalized (segment) marketing treatments informed by prior treatments and response
• Prepare performance reporting, tracking to KPIs, using analytics tools such a Google Analytics, Shopify and more
• Continuously monitor industry trends, emerging technologies and best practices to adapt and innovate strategies

• Bachelors Degree required
• 3-4 years experience in an Ecommerce Merchandising / Website management role, ideally set within a fast-growth DTC Ecommerce landscape
• Strong preference for experience with Shopify & Klaviyo. Experience with Search Spring, Yotpo, and Narvar are a plus
• An innate understanding of digital customer behavior, product lifecycle, market/seasonal trends, and how the onsite experience can impact the funnel conversion rate
• Customer-centric mindset who enjoys coming up with creative solutions
• Analytical and data-driven, can use tools and digest data to identify risk factors and potentialize opportunities and make decisions
• Understanding of SEO principles and the ability to optimize digital content for search engines
• Excellent at building internal cross-functional relationships and partnerships with external vendors
• A growth mindset! Flexibility to adapt to the changing landscape of digital retail and e-commerce trends

Benchmade offers our employees a wide variety of comprehensive rewards and benefits including:

• Competitive Salary
• Generous amount of PTO
• Annual bonus ("GRIP") based on salary earnings
• Company holidays, sick pay, bereavement, and jury duty
• Medical including Prescriptions and Vision
• Dental including Orthodontia
• Short-Term and Long-term Disability
• Life & Accidental Death and Dismemberment
• 401K with company match
• Fitness Center Reimbursement
• Employee Assistance Program
• Flexible Spending Account
• Outstanding employee discounts on Benchmade products and other partner companies
• Tuition reimbursement
• Targeted development planning and learning opportunities
• Employee and family events throughout the year
• Most importantly, Benchmade provides a fun, family oriented and entrepreneurial work environment

This is an exciting time to be part of a company on the verge of even greater success. If you think you have what it takes to be part of a company that strives to create a working environment that stimulates team spirit, passion, engagement, and achievement, complete an application today. Please include a resume with your online application.

Benchmade Knife Company, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status, age, disability or genetics. In addition to federal law requirements, Benchmade complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, benefits, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

For more information about our commitment to equal employment opportunity, please see this government poster: Know Your Rights: Workplace Discrimination is Illegal. If you are an individual with a disability and need a reasonable accommodation in the application or hiring process, please contact TalentAcquisition@benchmade.com or 1-800-800-7427.